Fanta Battles
Fight for your favourite flavour!
For the launch of a new Fanta flavor, our primary focus was to reinforce our social by heart strategy and empower teens to take control of the brand. Instead of the brand independently deciding on the flavor for the Belgian market, we gave Fanta's fans the authority to make that choice. Introducing the Fanta Battles – a live competition hosted by well-known Belgian influencers.
Employing an 80's pixel art style, we designed a series of virtual games that Fanta fans could enjoy through Facebook Live technology.
Throughout the competition, fans had the chance to rally behind their preferred flavor, actively shaping the outcome of the battles and ultimately determining the brand new Fanta flavor to be launched.
Fanta Battles!
Competition tutorial
Games
Battle 1
Battle 2
Battle 3
Live battle on Facebook platform
Credits
Agency: Ogilvy Social.Lab Brussels
Client: Fanta Belgium
Creative director: Juanma Bonastre
Copywriter: Raph Allegro
Art directors: Luca Divosi & Laura Van Aerschot
Motion designers: Fabian de Smet & Hugo El Koubi
Creative developer: Antoine Snyers
Pixel Artist: Rgznsk
