Sennheiser Momentum
Everything changes when you listen
Everything changes when you listen
Global campaign for Sennheiser Momentum True Wireless.
Sennheiser aimed to expand beyond its niche audiophile audience and tap into a younger, more mass-premium market. We began by leveraging an insight applicable to various aspects of life, extending beyond the experience of Sennheiser Momentum headphones. The initial work on the "Everything changes when you listen" platform not only introduces listeners but also highlights what distinguishes them from those who merely hear. Using relatable insights and a fresh tone, social teasers directed viewers to the hero film, prompting them to ponder: Are you a listener?
Campaign
Social Recuts
Credits
Agency: Ogilvy Amsterdam
Client: Sennheiser
Creative directors: Juanma Bonastre, Jacques Massardo and Ross Fowler
