CO:LABS
The fusion content platform
In 2019, we launched CO:LAB, a content platform that introduced BAT's new vaping device powered by fusion technology. Over 14 months, we created an engaging campaign that showcased this innovation. Partnering with emerging Japanese creators, we developed a series of audiovisual projects blending diverse artistic disciplines.
Credits
Agency: Geometry Ogilvy Japan
Client: BAT
Creative: director: Juanma Bonastre.
