CO:LABS
The fusion content platform
In 2019, we launched CO:LABS, a content platform that played a key role in introducing the new BAT vaping device powered by fusion technology.
Over fourteen months, we worked on a launch campaign that explained fusion technology through engaging content.
Teaming up with emerging Japanese creators, we created a series of collaborative audiovisual projects that combined various artistic disciplines.
Credits
Agency: Geometry Ogilvy Japan
Client: BAT
Creative: director: Juanma Bonastre.
