MY FAULT LONDON
Expanding the universe of our biggest IP
Launching a remake is always a challenge. How much do you stick to the original material, and how much do you change to give it its own personality? It gets even trickier when the remake is of Culpa, our biggest YA IP, making it a fantastic creative challenge.
Working with the team, I helped find the perfect balance between staying true to the original films and adding the necessary twists to make this new UK adaptation stand out.
Here’s how we made it happen.
TEASER
TRAILER
FILM POSTERS
DOOH
PRIME PLATFORM FORMATS
SOCIAL
Credits
Client: Prime Video.
Creative Director: Juanma Bonastre.
