New flavours campaign
For the launch of Fanta new flavours, we developed a social by heart campaign using well-known Belgian influencers. Their role was to engage with Fanta’s audience beyond our hero video, by using their own social channels to interact and spread the word throughout their followers.
Campaign hero video
Agency: Ogilvy Social.Lab Brussels
Client: Fanta Belgium
Creative director: Juanma Bonastre.
Art director: Raph Allegro & Clem Bailly.