SCALING CREATIVITY
13 markets, 13 handles, and over 15 agencies across EMEA might seem like a recipe for chaos, but it's been one heck of a creative ride!
When I took on the role of Social CD for Prime Video EMEA, our brand was all over the place, but we were determined to create a unified entertainment destination for fans across the region. We aimed for entertaining creative outputs that were consistently good across markets and helped us gain brand recognition.
Teaming up with the EMEA social crew, we dove into our content and listened closely to what our fans were buzzing about. This led us on a wild creative journey to give our feeds and handles a fresh new look, with a brand new approach of content formats tailored to connect with fans on a real, fan-to-fan level.
And you know what? Our approach worked so well in EMEA that it caught on globally!
Credits
Client: Prime Video.
Creative: director: Juanma Bonastre.
